15 rue Traversière Paris 12ème France
Posted 1 month ago

Mission: Build and execute multi-channel digital marketing strategy to drive customer awareness, engagement, and conversion in targeted markets

Responsibilities:

• Analyze user flow and experience across multiple channels

• Identify buyer personas and critical touchpoints along customer journey

• Identify optimal channel mix

• Work with internal and external experts, create high-impact digital content tailored to every touchpoint

• Identify communications frequency

• Identify and implement email marketing automation tool, write and dispatch email marketing campaigns

• Coordinate with external providers as needed (PR agencies, web design, advertising agencies, copywriter)

• Deliver content updates on corporate website and produce visual assets

• Implement analytics to demonstrate effective return on investment (ROI)

• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

• Assist with paid media, including liaising with digital advertising agencies

• Ensure GDPR compliance

Skills:

• Deep understanding of B2B context (utilities or government is a strong preference, technology, asset management is a plus)

• Advanced web analytics (Google Analytics, SEMrush etc.) and data-driven analysis

• Experience implementing social and paid social campaigns

• Expert knowledge of SEO, LinkedIn, YouTube, marketing automation tools, WordPress optimization

• Image and video editing (Adobe Suite and/or others)

• Attention to detail and accuracy

• The ability to work independently and flexibly

• Organizational skills and the capacity to prioritize and work across multiple projects

• Creative skills for contributing new and innovative ideas

• Ability to work as part of a team in the fast-paced environment of a growing startup

• Fluent English as well as excellent oral and written communication skills are essential

What to expect:

• Flexible working patterns, working from home may be possible

• Travel may be required from time to time

• Due to the fast-paced nature of a start-up environment, the role is challenging but rewarding

• Work in a supportive and collaborative environment with a casual vibe

Send your application and CV to: [email protected]

Job Features

Job Category

Marketing

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